Yahoo Memo: The 'Peanut Butter Manifesto'

Quote from WSJ

SVP of Yahoo! CCF function, Brad Garlinghouse.

Quote some scraps as below:

Recognizing Our Problems
We lack a focused, cohesive vision for our company.
We lack clarity of ownership and accountability.
We lack decisiveness.

1. Focus the vision
a) We need to boldly and definitively declare what we are and what we are not.

b) We need to exit (sell?) non core businesses and eliminate duplicative projects and businesses.


2. Restore accountability and clarity of ownership

a) Existing business owners must be held accountable for where we find ourselves today -- heads must roll,

b) We must thoughtfully create senior roles that have holistic accountability for a particular line of business (a variant of a GM structure that will work with Yahoo!'s new focus)

c) We must redesign our performance and incentive systems.


3. Execute a radical reorganization

a) The current business unit structure must go away.
b) We must dramatically decentralize and eliminate as much of the matrix as possible.
c) We must reduce our headcount by 15-20%.